Hi, I’m Ally Doctrow.

I created Serrated Studios in 2022 as a way to combine my love of art, design, and making a positive impact. I've always believed that design is about people first. Behind every project is a story, a mission, or a community that deserves to be understood and represented with care.

My work is rooted in collaboration, curiosity, and empathy. I love helping clients transform complex ideas into clear, engaging visuals that connect with their audience. Whether the project is big or small, I strive to create work that is thoughtful, accessible, and meaningful.

What Makes My Approach Special?

 

Creative Thinking.

I love finding unexpected ways to communicate an idea. Whether I'm developing a concept from scratch or finding a fresh approach to an established brand, I aim to create work that's original, memorable, and purposeful.

Collaboration.

I believe the best designs come from collaboration. I take the time to listen, understand your goals, and bring your ideas to life while offering my own creative perspective along the way.

Thoughtful Execution.

The little things make a big difference. From the initial concept to the finishing touches, I put care into every aspect of a project, making sure the final design is both visually compelling and effective.

Inclusivity.

Serrated Studios is a woman-owned business that welcomes people of all backgrounds, identities, and abilities. I value inclusive, accessible design and can develop materials with Section 508 accessibility requirements in mind.

Graphic Design.

Advertising.

Marketing.

Illustration.

Advocacy.

Storytelling.

Graphic Design. Advertising. Marketing. Illustration. Advocacy. Storytelling.

FAQS

  • Serrated Studios is a design company that was formed by Ally Doctrow in 2022.

    We create graphic design content that is meant to drive change.

    We work with clients all across the United States for a wide range of sectors and industries. These include political advocacy, healthcare and pharmaceuticals, transportation (including maritime, aviation, and automotive), technology and cyber security, just to name a few.

    As a design company, we work with clients to help them find their own voice through advertisements, social media content, illustrations, informational reports and brochures, GIFs, logos, websites and more. We blend the world of design and art together to create cutting-edge, out-of-the box content for our clients.

  • I'm Ally Doctrow, a graphic designer, artist, and writer with a passion for visual storytelling and creative problem-solving. I graduated from the Milwaukee Institute of Art & Design with a Bachelor of Fine Arts in New Studio Practice and a minor in Communication Design.

    When I'm not designing, I'm probably still making something. I'm a bit of a serial hobbyist, and my creative interests range from drawing, cyanotypes, and printmaking to beaded embroidery and doll making as of recently.

    I'm also passionate about creative writing, particularly poetry and personal storytelling. I'm even in the process of writing a memoir.

    And when I'm not creating something, you'll probably find me looking for trinkets at an antique store, watching a horror movie, exploring nature (especially when the leaves change in the fall), or enjoying a Diet Coke or chai tea latte.

  • I create a wide range of digital and print materials, including social media graphics, digital advertisements, reports, infographics, brochures, presentations, logos, illustrations, motion graphics, GIFs, and web design.

  • I've worked with clients across a variety of industries, including political advocacy, healthcare and pharmaceuticals, transportation (maritime, aviation, and automotive), technology, and cybersecurity.

  • Every project is different, so pricing depends on factors like the scope of work, complexity, estimated hours, and turnaround time.

    Before starting a project, I'll provide a quote so you know what to expect. Have a project in mind? Feel free to reach out with any questions or to request a quote!

  • Just like a serrated edge, our company prides itself on being unique and edgy.

    As a design company, our biggest strength is in our ability to think differently than our competitors. We are spontaneous and creative and passionate and determined and unpredictable. We embrace our individuality, and encourage our clients to do the same.