Case Study
Branch | Influencer Analysis
Presentation Design & Information Organization
Client: Branch (Rational 360)
Year: 2022
Deliverables: 23-Slide PowerPoint Presentation
The Brief
Branch needed a professionally designed PowerPoint presentation to communicate research findings, strategic insights, and influencer analysis. The project began with four separate Word documents containing research and profiles, accompanied by brand guidelines and a proposed presentation structure.
The Challenge
The source materials contained extensive research and detailed profiles that needed to be organized into a clear, cohesive presentation. The challenge was to accommodate different types and quantities of information while maintaining readability, visual consistency, and a logical flow across the slides.
Four separate Word documents containing dense research, influencer profiles, and strategic insights, accompanied by a written creative brief.
Before
After
Design Approach
Working within Branch's established brand guidelines, I transformed the supplied research documents into a cohesive 23-slide PowerPoint presentation. I organized the content into structured layouts, developed consistent visual treatments for different types of information, and used typography, color, and visual hierarchy to make dense research easier to navigate and understand.
The Outcome
The final 23-slide presentation brought together multiple research documents into a cohesive, branded deck. Consistent layouts, organized content, and a clear visual hierarchy made the information more accessible while maintaining a professional, unified appearance.
Explore The Full Presentation Below
